What languages are spoken in your business? There is a good chance that you are losing time and money due to translation (or lack thereof).

A strong connection between the product and development teams is critical to the growth and success of a company. Keeping the visionary mission-focused product team and the scrappy execution-focused development team on the same page is easier said than done. 

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One team speaking two different languages 
In immature or misaligned organizations, the product and development teams are often speaking two different languages.

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• Product team - Speaks in big picture terms. Thinks about where the product should be and what their customers want. 

• Development team - Speaks in requirements. Focused on executing and creating the product that they think the product team desires.

 

1 team speaking 2 languages = a proud team with unhappy customers

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Misaligned communication creates a misaligned product. When the product team's vision is not translated into the language of development, the product will not satisfy the needs of customers. 

Where are the receipts? 📃
Consistent and transparent information flow is fundamental to creating a great product. With today's Agile revolution in project management, documentation of information is becoming hard to come by.

Nothing great can come from a team making decisions based of off bad information. When information is not properly documented and communicated, teams operate on information that makes sense to them. This information is not always accurate or best for the business.